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What is SEO, and how does it work?

Do you want to learn how SEO works? Here we will dive into SEO definition, its types, and why it is so important in digital marketing. SEO is for Search Engine Optimization, but do you know what that means? I’ll explain it.


What is a search engine?


In simple terms, a search engine is software to do reach on the World Wide Web. It is an online tool that does searches based on a keyword submitted by internet users.


The most famous search engine is Google. Billions of users use Google to perform searches. Other known search engines are Bing, Yandex, DuckGo, and others. We use Google as an example because it dominates the search engine market!


With 92% of the market share, Google conducts about 3.5 billion searches per day. Yes billion! 


The internet is now in almost everybody’s daily life, whether you want to know about tomorrow’s weather, news, or purchase a product near you. You probably use Google to search for it.


About 46% of product searches begin on Google. But, there are millions of website pages. How can yours be on the first results? This is where SEO enters as a mix of tactics to optimize a website and get to that desired first page results.


What is Search Engine Optimization?


SEO stands for “Search Engine Optimization,” and it means optimizing a website or blog to be found by search engines, like Google. The goal is that more people will visit a site because of SEO. It’s a lot like an advertisement—it helps to get in front of people looking for what you offer.


The difference is that this is an organic way of reaching an audience. You don’t have to pay any fees anytime someone visits you. SEO is a digital marketing strategy to get better rankings to better search engine results.


90% of users that search on Google are likely to click a website from the first page results. If your site is optimized enough and continuously delivers relevant information, your site will get millions of visits!


But how can someone achieve this? You need professional help to get quick and real results. There are many different types of SEO strategies that can help your site to rank higher.


SEO is about more than providing information for a search engine. It’s about creating an environment that attracts visitors and in which they linger for longer periods, increasing their likelihood of making a purchase or signing up for your email list.


To achieve this, you have to make sure that you have the right tools and the right team in place to support you every step of the way.


To get a Las Vegas SEO Company (ADD LINK)  to do SEO for you is an investment you should make. Maybe you can perform some basic SEO tactics, but an expert who knows your market is the best choice to get real results.


This is how SEO works


Search engines hold tons of information, and every time a user searches for something, it gives thousands of results related to a keyword. This formation is gathered by “crawling” that information from the internet.


Ok, but how does the search engine get the best information from all this massive web? SEO is the answer.


There are certain criteria that websites need to meet to Google to consider relevant from other websites. Most important are:


Keywords: your site needs to be optimized for high-ranking keywords. The keyword needs to appear in your title, header, body, and URL, both in singular and plural form.


Backlinks: a website that shares relevant links will climb up the ranks faster. It is crucial to always add links to your website content. This way, Google sees your site as a quality resource of information.


Quality images: Google loves websites that are visual and have pictures related to the website. Appealing images make a website more attractive for users, and the Google algorithm will notice it. 


Content: the content of your website needs to be relevant and quality. Google has an essential algorithm that measures how original the information is and its value. So, to stay relevant, your content has to be too.


There are about 200 ranking factors. These are some of the most important that any website needs. To ensure that your site meets all the criteria, you can contact a Las Vegas SEO expert and get help with your website SEO to get better rankings.


Let’s look at some key types of SEO


On-page SEO: is all about optimizing the website’s content, including keywords, meta titles, meta descriptions, images, and any element in the website.


This type of SEO allows search engines to understand what your site is about, so every time someone searches for a keyword and matches your, it will show on search results.


Off-page SEO: is the process of getting other sites to link back to a website to increase authority and relevance. This type of SEO usually includes link building and sometimes social media marketing.


It is all about everything that does not happen on your site. Off-page SEO focuses on creating exposure, so your site is more trusted.


Technical SEO: This type of SEO helps search engines to crawl your website information. Technical SEO evolves as search algorithms do too. 


Search engines demand websites to be mobile-friendly, have a good user experience, be secure and responsive, and a Las Vegas SEO agency will ensure that your site meets all these criteria.


Local SEO: if you are from a competitive area, Local SEO is what you need to stand from your market. By giving Google specific information, a business with a Local SEO strategy can reach its audience easily. 


Do I need an SEO expert?


Hiring an SEO or search engine optimization expert is a big decision that has the potential to improve your current business dramatically. A good SEO will help you dominate in Google search results and drive traffic to your site.


Maybe you can perform basic SEO on your site, but it will take you time to learn how the algorithm works. If you want to save time and use it to run your business, let it to the experts.

With a Las Vegas SEO agency, you will boost your business immediately! 

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