Marketing a small business is no easy task, especially when you’ve got a budget to contend with. However, it’s an essential part of business growth, so will need some attention. Thankfully, there are plenty of tools out there designed to make your life as a digital marketer much easier. Whether you need to create social media content, improve your SEO score, or create an entire website, there’s a tool out there for you. Throughout this article, we’ve gathered together the top digital marketing tools of 2022.
Canva is a great way to cut out the need to hire an expensive graphic designer. The tool comes free and paid, and the paid version unlocks many more tools and templates. The platform is completely online, and there’s even a mobile app for you to get work completed on the go. With the paid version, people can collaborate on projects, which makes it perfect for hybrid businesses. As well as creating still images, you can use one of these Lenovo Video Editing Desktops to add finishing touches to your video content, which is a huge hit in 2022.
Social media marketing is responsible for 71% of all purchasing decisions, which means having social accounts for your business is essential. However, managing a brand’s social media platforms takes up an enormous amount of time, which is why marketers search for simple tools to help them along the way. For example, Buffer pulls together all of your social media channels and lets you manage them from one tool, which saves you signing into every account you’ve got.
Having a quality business website is an essential digital marketing tool in 2022, but it can be extremely expensive to outsource web development. Therefore, anyone can use WordPress, and all you need to do is invest in web hosting space and learn the basics, which can be found easily online. Using the WordPress CMS lets you build a website without the need to understand code and is made easier through integration with thousands of incredible plugins.
Creating incredible content for your website is essential, but SEO is important if you want to stand a chance of sitting atop the SERPs. Although this all sounds complicated, SEO is essentially the process of pulling in several strategies that will help to improve your position when people search for you. To do this, keyword research is essential, which is where tools like Ahrefs come to the rescue. When you search for keywords on Ahrefs, it will give you a difficulty level and will offer suggestions for keywords that stand a better chance. This powerful SEO can help you no matter what industry you operate in, but it does come with a fairly steep price of £79 per month (£790 when paid annually).
Digital marketing is essential for any business, but it can feel like a job that’s too big for small businesses. Fortunately, there are plenty of digital tools that will make life much easier; the tools listed above are a great starting point.